Users can search for content by clicking or speaking into a voice remote. The device uses the same technology platform that powers the company’s cable and streaming boxes, letting consumers access streaming apps, cable subscriptions, and other entertainment in one place.
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It also includes a free one-year subscription to Comcast’s own streaming service, Peacock Premium.
The Hisense XClass TV, which runs on Comcast’s operating system, comes with hundreds of streaming apps, such as Netflix, Hulu, and HBO Max. “We’re thrilled to bring our award-winning entertainment experience to smart TVs nationwide and for the first time offer consumers inside and outside our service areas a simple way to navigate their live and on-demand content, whether streaming or cable,” Sam Schwartz, Comcast’s chief business development officer, said in a statement. The company recently launched a smart TV in Europe through Sky, its U.K.-based TV provider, and released XiOne, its first global streaming box. The smart TV, made in partnership with Chinese electronics maker Hisense, is the latest internet-connected device from Comcast that could appeal to so-called cord-cutters, who watch movies and shows through an array of apps instead of traditional pay-TV plans. consumers can access Comcast’s entertainment offerings without being in the Philadelphia cable giant’s service footprint.
With millions of Americans ditching cable TV channels for online streaming, Comcast on Tuesday unveiled its latest plan to remain a fixture in living rooms: selling internet-connected TVs.Ĭomcast launched XClass TV, a 4K Ultra High Definition television that will be sold in some Walmart stores starting this week and weeks later.